Those who work at universities or colleges are more likely to be current society members, and
they are also more likely to join a society in the next year. But in many fields there are
key member demographics who work outside of academia: practitioners such as teachers,
doctors, and nurses; potential members working in industry, government, and so many more.
How might you reach these demographics?
My society’s biggest challenge is...
- ADeveloping member
benefits that those outside of academia value.
- BEncouraging
members outside of academia to engage with our research and our community
- CDriving awareness
of our organization and reaching potential members outside of academia.